The production of media accounts about Islamic institutions during periods of scrutiny can be problematic, according to the Divinity Faculty’s Christopher Moses. While this research indicated that coverage is not uniformly negative, there appeared to be a significant lack of journalistic literacy about the roles of Islamic institutions and the nature of their relationships with their user communities. Their position within the public sphere could also be weakened by their status as resource-poor journalistic sources that did not necessarily want to become actively involved in battles over their public reputations.
Accordingly, it would appear that there is a need for stronger communications training, media-engagement planning, and closer collaboration between Islamic institutions and journalists when pursuing sensitive stories.
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